reselling sneakers

Is Reselling Sneakers Worth It?

Reselling sneakers has become a lucrative business in recent years, with some people making significant profits by buying and selling rare or limited edition sneakers. But is it worth it?

In this article, I’ll explore the potential rewards and challenges of reselling sneakers, and provide some tips for those who are considering getting into the business.


One of the main reasons people are attracted to reselling sneakers is the potential for profit. Sneaker prices can be high, especially for rare or limited edition releases, and some people have been able to make significant profits by buying and reselling these shoes.

For example, the Nike Air Jordan 1 “Shattered Backboard” sneakers, which were released in 2016, sold for around $160 at retail. However, when they were resold on the market, they fetched prices of up to $1,500.

Similarly, the Nike Air Mag “Back to the Future” sneakers, which were released in 2011, sold for around $500 at retail, but have been resold for as much as $22,000.

However, it’s important to keep in mind that these are extreme examples and not the norm. While it’s possible to make good money reselling sneakers, it’s not always easy.

The market for sneakers is highly competitive, and there are many factors that can affect the price of a particular shoe. For example, the availability of the shoe, its condition, and its rarity all play a role in determining its value.


Another challenge of reselling sneakers is that it can be difficult to predict which shoes will be in demand. Sneaker trends change quickly, and what’s popular today may not be popular tomorrow. This means that there is a risk involved in buying and reselling sneakers, as you may end up with a shoe that doesn’t sell for as much as you hoped.

Legal stuff

There are also legal considerations to keep in mind when reselling sneakers. In many cases, it is legal to buy and sell sneakers as long as you are not infringing on any copyrights or trademarks.

However, there are some cases where reselling sneakers can be considered illegal, such as if you are selling counterfeit sneakers or if you are buying sneakers from unauthorized retailers and reselling them at a higher price.

It’s important to familiarize yourself with the laws in your area and to ensure that you are operating within the bounds of the law.

Things to consider before getting into the business

So, is reselling sneakers worth it? It can be, but it’s not for everyone. If you’re considering getting into the business, here are some tips to help you succeed:

Do your research

It’s important to familiarize yourself with the sneaker market and to understand what shoes are in demand and what their potential resale value is. You can do this by following sneaker blogs, joining online communities, and keeping track of sneaker releases and prices.

Build relationships

Building relationships with other sneaker enthusiasts and retailers can help you stay up-to-date on the latest trends and can also give you access to exclusive releases.

Be patient

Reselling sneakers can be a slow process, and it may take time to build up an inventory and start seeing profits. Don’t expect to make a lot of money overnight – it takes time and effort to build a successful sneaker resale business.

Be prepared to invest

Reselling sneakers can be a competitive business, and you may need to invest in inventory and marketing in order to succeed. This can involve buying sneakers at retail or wholesale prices, and then reselling them for a profit.


In conclusion, reselling sneakers can be a rewarding and lucrative business, but it’s not without its challenges. It takes time, effort, and a willingness to risks to be successful.

If you’re willing to put in the work and are interested in the sneaker market, reselling sneakers could be worth it for you. However, it’s important to do your research, build relationships, be patient, and be prepared to invest in order to succeed.

With the right approach, reselling sneakers can be a fun and profitable way to turn your passion for sneakers into a business.

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