Underwear preferences of the Millennial Men

What Type Of Underwear Do Millennial Men Prefer?

Millennials, also known as Generation Y, are individuals born between the early 1980s and the mid-1990s. In recent years, there has been a shift in the preferences of millennial men when it comes to underwear.

Gone are the days of plain white briefs being the only option. Today’s millennial men are more open to trying out different styles and brands of underwear, and they place a greater emphasis on comfort and fit.

One popular trend among millennial men is the preference for boxer briefs. These offer the support and coverage of briefs with the longer leg length of boxers, making them a comfortable and practical choice for everyday wear. Boxer briefs also come in a variety of materials, including cotton, moisture-wicking fabrics, and even bamboo, giving men the ability to choose the best option for their needs.

Another style of underwear that has gained popularity among millennial men is the trunk. Trunks are shorter than boxer briefs and have a closer fit, making them a good choice for men who prefer a more streamlined silhouette. They are also a popular option for men who engage in sports or other physical activities as they provide support and stay in place during movement.

In addition to traditional styles, many millennial men are also open to trying out more unique and modern underwear options. For example, some men prefer wearing boxer shorts with fun patterns or prints, or underwear with a pouch design for added support and comfort.

Performance-based underwear has also become a popular choice for millennial men. This type of underwear is designed with features such as moisture-wicking fabrics and ventilation to keep men cool and dry during physical activity.

Sustainability is another factor that many millennial men consider when choosing their underwear. Brands that use environmentally friendly materials and production processes are increasingly popular among this demographic. Bamboo and organic cotton are two sustainable options that are gaining popularity among millennial men.


In summary, millennial men are more open to trying out different styles and brands of underwear and place a greater emphasis on comfort and fit. Popular choices include boxer briefs, trunks, and performance-based underwear, as well as options made from sustainable materials. No longer restricted to plain white briefs, millennial men now have a wide range of options to choose from when it comes to selecting the perfect pair of underwear.

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